Natural Greediness.

Italian ice cream is healthy goodness.

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Italian Tradition.

Puro style Italian breakfast.


Authentic pleasure.

Puro chocolate chunks made with the best cocoa.

Pure and genuine

WELOVEPURO is a welcoming place with a modern and innovative design, an environmentally friendly place where you can enjoy pleasant moments of relaxation.


The core of the original format is its healthy diet with an offer of genuine and quality products, from first courses to salads and sandwiches, going through coffees, ice-creams and chocolate, something you cannot miss.


The value of naturalness is very important and this is the reason why WeLovePuro only stocks up with fresh and carefully selected ingredients.


Everything… naturally good!

Take a look at our ice cream shops!